CS - The Lottery Fantasy
Context
By preying on people’s greed and ignorance, financial institutions historically have played an instrumental role in the inescapable pit of debt most Costa Ricans live in.
Brief
CS Financial is unlike other banks. We want you to make better financial decisions, even if it’s at our expense.
Idea
Run and shoot a social experiment asking people what they’d do if they won the lottery. Without fail, they all daydreamed about they’d splurge on. What they didn’t know was that their interviewer was a former lottery winner himself and lost all his winnings by having that same mentality.
Results
Most succesful ad in company’s 60 year history
+5125% Brand Interactions
+305% Brand Talking-About
Directly led to the Lottery Administration Agency developing a financial roadmap for lottery winners.