Liberty - Stickers for Leads
In Costa Rica, WhatsApp is by far the best way to close a sale. Predictably has lead to a proliferation of spam on the app. For Mother’s Day, a huge shopping occasion in the country, we wanted to try something different. Instead of cold messaging and hoping they’d reply, we’d have them text us first.
To give them a reason why decided to disprove the stereotype that moms use the worst stickers and created the first pack of WhatsApp stickers for moms, by moms. They way to get them was super easy: just text us.
Once the stickers were exchanged, we gently veered the conversation to our Mather’s Day sales.
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