We were asked to create a greeting card to send our clients for the holidays. The brief was to showcase the agency’s staff diversity as proof of the corporate positioning of “culture as competitive advantage.” As internal projects are wont to be, we had minimal budget and a one-week turnover. The CEO suggested a video.
Instead, we sent our clients an invite to LiveHolidayCard.com where they could get their holiday cheer straight from the source.
Involvement: strategy, concepting, execution, production, post