We were asked to create a greeting card to send our clients for the holidays. The brief was to showcase the agency’s staff diversity as proof of the corporate positioning of “culture as competitive advantage.” As internal projects are wont to be, we had minimal budget and a one-week turnover. The CEO suggested a video.

Instead, we sent our clients an invite to where they could get their holiday cheer straight from the source.

Involvement: strategy, concepting, execution, production, post

Things I Believe    Fun    CV
I don’t know how to reserve rights but legal dibs on all these things. ©2024